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Podcast Like A Pro with Tracy Hazzard, CEO and Co-founder of Podetize

Do you want to level-up your game in podcasting? Are you interested in starting a podcast? If so, this episode is for you. Corinna & Jules introduce you to Tracy Hazzard, CEO & Co-founder of Podetize. They talk about establishing thought leadership, what’s working in podcasting, and how you can monetize your efforts in podcasting.

00:00 Introduction

03:30 Tracy’s successful history in podcasting with WTFFF (it’s not what you’re thinking)

10:30 Unleashing the power of SEO to get “seen, heard, found & rewarded”

13:11 Having a designer’s mindset (#designthinking)

16:00 Developing internal/external systems to speed growth and ensure customer satisfaction

18:20 What exactly does PODETIZE do?

20:15 How do you monetize your podcast?

24:30 Establishing thought leadership through podcasting (creating portfolio value)

30:00 Why Tracy starts a new podcast EACH YEAR

34:00 Why using ALL 400 characters to describe your podcast is imperative

38:00 Why you might want multiple feeds for your podcast (separating your feed into volumes of 100 to 200 episodes)

About Our Guest: Tracy Hazzard, CEO & Co-founder of PODETIZE

Tracy Hazzard is a prolific podcaster host/co-host of five different shows with over 2600 episodes and interviews. As the CEO of Brandcasters, Inc. (, she makes it a practice for all of the executive team (herself included) to start a new podcast every year. That way the leadership of the organization intimately understands what it is like to podcast today and helps inform the value and development of products and services.

About Podetize

Podetize is a podcast hosting and done-for-you-production services that get you heard by more of your ideal listeners. If you would like your podcast to be audited by the Podetize team at no cost, visit

Podcasts Mentioned:


The Binge Factor, Hosted by Tracy & Tom Hazzard:

Care More Be Better: Social Impact – Sustainability – Regeneration:

Feed Your Brand, Hosted by Tracy Hazzard:

Podetize: Worthy News & Notes (Private podcast for Podetize investors, coming soon)

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  • Corinna Bellizzi

    Corinna Bellizzi, MBA is a natural products industry executive, mom of two young boys, and podcaster who began her broadcasting journey as a guest on many nationally syndicated radio shows. In her role as an executive, she is a pioneer of new nutrition categories, and an experienced media spokesperson. With a background in technical directing, ethnographic research, and storytelling, she launched her first podcast: Care More Be Better, in January 2021. It ranks in the top 2.5% of all podcasts globally.* Corinna is 1/2 of the dynamic due that is The Femcasters Podcast and Network alongside Julie Lokun. *As reported by Listennotes.

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Uniting & supporting silence-breakers through the pen, podcast, and public speaking.