Do you want to level-up your game in podcasting? Are you interested in starting a podcast? If so, this episode is for you. Corinna & Jules introduce you to Tracy Hazzard, CEO & Co-founder of Podetize. They talk about establishing thought leadership, what’s working in podcasting, and how you can monetize your efforts in podcasting.
00:00 Introduction
03:30 Tracy’s successful history in podcasting with WTFFF (it’s not what you’re thinking)
10:30 Unleashing the power of SEO to get “seen, heard, found & rewarded”
13:11 Having a designer’s mindset (#designthinking)
16:00 Developing internal/external systems to speed growth and ensure customer satisfaction
18:20 What exactly does PODETIZE do?
20:15 How do you monetize your podcast?
24:30 Establishing thought leadership through podcasting (creating portfolio value)
30:00 Why Tracy starts a new podcast EACH YEAR
34:00 Why using ALL 400 characters to describe your podcast is imperative
38:00 Why you might want multiple feeds for your podcast (separating your feed into volumes of 100 to 200 episodes)
About Our Guest: Tracy Hazzard, CEO & Co-founder of PODETIZE
Tracy Hazzard is a prolific podcaster host/co-host of five different shows with over 2600 episodes and interviews. As the CEO of Brandcasters, Inc. (Podetize.com), she makes it a practice for all of the executive team (herself included) to start a new podcast every year. That way the leadership of the organization intimately understands what it is like to podcast today and helps inform the value and development of products and services.
About Podetize
Podetize is a podcast hosting and done-for-you-production services that get you heard by more of your ideal listeners. If you would like your podcast to be audited by the Podetize team at no cost, visit https://podetize.com/podcast-audit/
Podcasts Mentioned:
WTFFF: https://3dstartpoint.com/
The Binge Factor, Hosted by Tracy & Tom Hazzard: https://thebingefactor.com/
Care More Be Better: Social Impact – Sustainability – Regeneration: https://caremorebebetter.com
Feed Your Brand, Hosted by Tracy Hazzard: https://podetize.com/feed-your-brand/
Podetize: Worthy News & Notes (Private podcast for Podetize investors, coming soon)
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