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How Merch Can Grow Your Business (And The Reason Merch Is So Important) With Julie Lokun


Today we’re talking about merch. Why make merch? Merch is so powerful to create brand recognition. If you’re already doing something, if you’re a podcaster, an author, a business owner, or an entrepreneur, merch is so important. You get to share everything you love in a t-shirt or a hat, a hoodie, or a mug.

It’s so important that you create visibility and when people love your merch, they wear it, they use it, and the visibility becomes exponential. That’s right. We believe in merch.

Let’s talk about merch. What can it look like? It can look like a beautiful t-shirt that you designed on Canva and then upload to something like Printy or Printful on Fire or even Teespring. These are four ways that you can create on-demand merch, and you don’t have to pay for anything. Yes, you need to have a website, but.

Let’s start making somemerch.A little dive into how I do my merch thing. What do I do? I have an idea. So let’s just take one of my podcasts. Obsessed.Obsessed is a great word. People love using the word obsessed. Why not make a📍 t-shirt, a hoodie, a hat that says obsessed? I design my merch with the obsessed logo, and then📍 I go over to Printful.

I use Printful. I love Printful because it’s on-demand shipping. You don’t need to spend any money, any money.All you have to do is upload your logo or design, and place it on your item, whether it be a clothing item, a mug, or a water bottle. Flip flops, anything you want, and then you upload it. If you have a store on Shopify or Etsy or even your website, you can integrate this merch into your whole marketing program.

It’s a marketing program that people forget about and you can make money while you sleep. Don’t we all like to make money while we sleep? For sure. Let’s do it. So I want you to start thinking about merch. I’m going to put all the links in the notes below so you can click on it. You can check it out, but it is an easy way to bring an active stream of income or passive into your business.

Create visibility. It’s just a no-brainer, Let’s start making some merch!

Reach out to me with questions on how to do it. My favorite way is to create merchandise. Create swag that represents your brand. Be sure in your brand and don’t ever forget and don’t stop kicking it.

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  • Corinna Bellizzi

    Corinna Bellizzi, MBA is a natural products industry executive, mom of two young boys, and podcaster who began her broadcasting journey as a guest on many nationally syndicated radio shows. In her role as an executive, she is a pioneer of new nutrition categories, and an experienced media spokesperson. With a background in technical directing, ethnographic research, and storytelling, she launched her first podcast: Care More Be Better, in January 2021. It ranks in the top 2.5% of all podcasts globally.* Corinna is 1/2 of the dynamic due that is The Femcasters Podcast and Network alongside Julie Lokun. *As reported by Listennotes.

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