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Harness The Power of A Super-Niche Podcast Now

Have you been wondering if the topic of your show is too narrow, too small, or too niche? Podcasts with incredibly narrow topics often thrive. These “super niche” shows activate a community and compel real engagement in a way that podcasts with a broader audience simply can’t.

In this episode we introduce you to Bailey Bauman, host and creator of the Cloth Diaper Podcast, which has recorded 96 episodes to date. Bailey Bouwman has successfully cultivated an audience of 2.3K subscribers on YouTube and a Podcaster with a VERY ENGAGED audience of 300 listeners or more. With audiences that span from her native Canada to the Far East, Bailey reaches passionate people from all over the globe. Through her podcasting and vlogging efforts, Bailey has become a “go-to” within the cloth diapering community. She is deeply involved in the formation of a new industry association that will likely emerge in 2022 and which seeks to bring cloth diapering back into the mainstream.

Corinna Bellizzi interviews Bailey Bauman as they discuss how and why cultivating an engaged audience is so important, the types of tools they use to market to these audiences, and the importance of “merch” or branded merchandise to cultivate a deeper connection with inspired audience members, guests, and affiliates. Topics discussed include:

  • Why having a narrow focus fosters a deeply connected community
  • Bailey’s Tips for Podcasters: Just start! Build that first podcast — and then build a sustainable, consistent podcasting schedule
  • Branding your show through merchandise (the good, the bad, and the great!)
  • Becoming an authority through podcasting

About Bailey Bouwman

Bailey Bouwman is the co-founder of the Cloth Diaper Association. She admits that nobody talks about diapering until they are full into “the diaper situation” and she’s made it her mission to ensure cloth diaper use re-enters the mainstream. She invites you to waste less, spend less, and embrace cloth diapering.

Bailey Bouwman’s Website

Cloth Diaper Podcast – YouTube


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  • Corinna Bellizzi

    Corinna Bellizzi, MBA is a natural products industry executive, mom of two young boys, and podcaster who began her broadcasting journey as a guest on many nationally syndicated radio shows. In her role as an executive, she is a pioneer of new nutrition categories, and an experienced media spokesperson. With a background in technical directing, ethnographic research, and storytelling, she launched her first podcast: Care More Be Better, in January 2021. It ranks in the top 2.5% of all podcasts globally.* Corinna is 1/2 of the dynamic due that is The Femcasters Podcast and Network alongside Julie Lokun. *As reported by Listennotes.

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